This brief required the designer to produce a set of three typographically-focused posters that acted as a three month advertising campaign for Ministry of Sound’s ‘Saturday Sessions’.

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The blurred imagery is used to give a sense of movement & motion in an attempt to recreate the hazy atmosphere that you experience in clubs and the vagueness of your memory the morning after, we all have hangovers. To create the imagery we built a fire (probably could have used a regular light, but where is the fun in that) and used a slow shutter speed on my digital camera to force the creation of M, O and S characters. I also had to use the brand colours of the Ministry of Sound as well as provided copy and their logo.

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