This was a collaborative project that required us to create a brand for a new clothing company. The brand orientated around illustrations created by my partner which were then to be transferred to clothing. Due to the style of the illustrations, it was decided that it should be an alternative clothing brand with a vintage element represented through the photography and advertising.

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The garments were created and photographed, using models representing the alternative lifestyle and existing stock photography of suitable models. Baby garments were also created to show the flexibility of the brand. The advertising designs were created for both large format and editorial style publishing. The landscape designs could be incorporated into a billboard or a double page spread design. 



The website needed to remain very simplistic with a cute feel to it. The navigation is very straight forward and it makes it very easy to purchase the clothing. The layout and the user experience is created to respond to the target audience's needs.

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